In a context of little data protection, political marketing uses profiling tactics to spread misinformation and deepen political polarization. Do you know if your personal information was used in any political campaign? Have you received any election content or been added to any Whatsapp group of any candidacies? Has your Facebook and Instagram been buried by electoral advertisements? Personal data have played an important role in the 2018 Brazilian election and we have started to investigate some practices of the influence industry.

In 2018, the Brazilian people witnessed the election of the extreme right-wing candidate Jair Bolsonaro as their new president. Many factors have lead to this situation. To try to understand part of this process, we have tried to investigate the role of personal data in political marketing strategies. Our findings are in the report “Personal data and political influence in preparation for the Brazilian elections of 2018” (English version) a country study of a global project conducted by Tactical Tech Collective. (Click here to read the Portuguese version).

About the project “Personal Data and Political Influence”

This research is the Brazilian report developed by Coding Rights for the global project titled “Personal Data and Political Influence” by the Tactical Technology Collective, based in Berlin.

In collaboration with international partners, the project aims to expand understanding of key aspects and trends in the use of digital data and strategies in recent and/or future elections, currently focused on the global north. In addition to this report covering the Brazilian case, 13 other studies were produced by Tactical Tech: in Argentina, Canada, Chile, Colombia, France, Italy, India, Kenya, Malaysia, Mexico, Spain — Catalonia, the United Kingdom and the United States.